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What is Search Engine Optimization?

What can I do for you? Let’s start out the same way that almost every high school and college valedictory speech begins – with a definition:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search.

Sounds simple, right? Your website is designed to be a window into your business – a way for your potential customer to see who you are and how you can help them. But it doesn’t matter how beautiful your website is or how many bells and whistles and awe-inspiring graphics you’ve included; if your website isn’t showing up on your potential clients’ searches then it is may as well be invisible – people aren’t seeing it.

Lots of website owners will indicate that they don’t need advertising or marketing because they “have a website”, not realizing that putting the website together is only a small part of the process – getting people onto the website is the real challenge. And that’s where search engine optimization comes in.

What Do I Do?

I’m an expert on search engine optimization and search engine marketing …. a Marketing Wonk. Through careful analysis of your business and your target audience, I’m able to create a strategic plan that will not just make your website more visible and bring more traffic to your business – it will raise your web rankings and put you on the first page of Google, Yahoo and Bing’s search engines. And once I’ve gotten you there, I’ll keep you there.

How? Through careful use of keywords, article placements, press releases and fresh content, all the components that the major search engines use to rank a website’s appropriateness to your potential client’s search.

It’s the search engine’s job to make sure that they’re delivering the best answer, and it’s my job to make sure that your website is what Google thinks fits best. It’s what I do, and it makes all the difference in what makes a website effective.